As a brand-focused creative individual, I consider a holistic approach when it comes to impact marketing. It is my passion to strengthen the bond between sustainability and brands by designing strategies that result in sustainable impact. I achieve this by assisting brands to grow with their consumers by pioneering interactive initiatives that evoke emotive loyalty.
I specialize in creating and executing purpose-driven and sustainable strategies that fully leverage my diverse skill set. My approach is centered on putting the customer first, and I remain flexible and adaptable to ensure that my clients achieve their financial goals and experience significant revenue growth.
Highly motivated and creative professional who can develop and execute successful purpose-led brand strategies for a diverse portfolio of brands. Skilled in the theory of change development, purpose-led brand positioning, and measurement and evaluation. Proficient in creating and maintaining brand guidelines, managing brand assets, and collaborating with cross-functional teams. Proven track record of increasing brand awareness and loyalty. Strong analytical and problem-solving skills, with excellent communication and presentation abilities.
Strategic-minded sustainability practitioner who is responsible for identifying and managing risks and opportunities related to sustainability, developing strategies and action plans to address them, and monitoring and reporting on progress. I work closely with stakeholders across the organization to drive sustainable practices and create a culture of social responsibility. My proven track record in stakeholder engagement, data analysis, project management, and communication enables me to successfully implement sustainability initiatives that deliver measurable results and contribute to the long-term viability of the organization.
Results-driven project manager who can successfully lead cross-functional teams to deliver a variety of projects on time and within budget. Skilled in project planning, risk management, stakeholder communication, and team motivation. Proven ability to manage multiple projects simultaneously while maintaining a high level of quality and attention to detail. Possess excellent interpersonal and leadership skills, with a track record of building and maintaining strong relationships with clients, vendors, and team members.
Resume
/My Career
Certificate comprised of; proposal writing, project management and reporting.
The program consisted of; the fundamentals of Corporate Social Investment strategy development and implementation.
The course provided an introduction to copywriting involving concept development, planning, and pitching.
In-dept course on South African wine.
Bachelor's degree in strategic marketing communication, digital marketing, business communication, and entrepreneurship.
Manage strategic Corporate Social Investment (CSI) projects aligned with the United Nations Sustainable Development Goals. Led brand with purpose strategy development.
Executed CSI strategy for a combination of CSI initiatives. Worked cross-functionally with Group Corporate Brand and Communication to support the Group Brand strategy.
Project managed all Brand Home campaigns from concept through to execution to deliver against set brand objectives.
Portfolio
/Work done
Having worked in the FMCG liquor industry for more than a decade, I have had the privilege to be involved in several campaigns and projects. Through these initiatives, I have expanded my skillset in areas such as marketing, internal and external activations, as well as sustainability.
